CBD topicals are skin-applied products containing cannabidiol that have the potential to provide targeted relief for muscle pain, joint discomfort, and skin conditions. Unlike CBD oils or edibles, these UK-legal balms, creams and ointments work directly where you need them most, without entering your bloodstream. With there being some suggestion that these balms, ointments, and creams contain powerful anti-inflammatory properties and growing research support, CBD topicals have become a go-to natural solution for many UK wellness devotees.

CBD topicals now come in various forms across the UK market, from soothing body balms and CBD cream for muscle and joint pain to targeted ointments and luxurious skincare products. Let’s explore what makes CBD topicals so effective and how to choose the best ones for your needs.

What Are CBD Topicals and How Do They Work?

CBD topicals are cannabidiol-infused products designed for external application. A CBD topical is a skin-applied product consisting of little to no water content but a high oil content that contains CBD, or cannabidiol, which interacts with your body’s endocannabinoid system directly through the skin ¹.

Unlike ingestible CBD products, such as CBD gummies, topicals work locally rather than systemically. When applied, they interact with cannabinoid receptors in your skin rather than entering your bloodstream, providing targeted relief exactly where you need it ².

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DID YOU KNOW?

CBD topicals don’t count toward your FSA recommended daily CBD allowance because they don’t enter your bloodstream in significant amounts. This means you can safely use CBD balms alongside CBD oils or gummies for complementary benefits without exceeding intake guidelines.

The endocannabinoid system plays a crucial role in regulating pain, inflammation, and immune function. Research published in the European Journal of Pain demonstrated that CBD applied directly to the skin could help reduce pain and inflammation due to arthritis ³.

Types of CBD Topicals Available in the UK Market

There are many different types of CBD infused topical products on the UK market. From CBD gels, to ointments, to balms and to creams, you could even go as far as suggesting CBD patches are also in this category as they work through a similar pathway. There really is something for everyone’s preference. Let’s explore a few categories.

Lemon Balm

CBD Balms: The Solid Solution for Long-Lasting Relief

CBD balms contain a higher concentration of oils and butters with minimal water content, making them solid at room temperature. They melt upon contact with skin, creating a protective barrier that delivers CBD gradually for extended relief.

Balms are generally a blend of butter and oils, and unlike creams, they are solid at room temperature. A well-formulated balm will melt on touch, allowing easy application to the skin. This consistency is crucial because balms get absorbed slowly, producing longer-lasting effects than creams or lotions – particularly helpful when your balm contains CBD, delivering steady, prolonged relief to painful or inflamed areas.

Think of it this way: creams work faster but for less time; balms take longer to start working but provide extended relief. This makes CBD balms particularly suitable for chronic pain conditions that require consistent management.

CBD Balms Quick Read

CBD Balms
Pros	Cons
Long-lasting effects (4-6 hours) Creates protective barrier on skin Excellent for targeted pain relief Water-resistant formula stays on during activity Higher concentration of active ingredients	Slower absorption than creams or lotions Can feel greasy on skin May stain clothing if not fully absorbed Less convenient for large area application Typically higher price point

Editor’s Recommendation: CBD Balms

Best for: Athletes, fitness enthusiasts, and those with chronic localized pain. CBD muscle balm is ideal for active use, during or after sport or exercise, due to their slower absorption and lower water content making them resistant to sweating off. The long-lasting effects make them perfect for overnight application on problem joints or for hikers and outdoor enthusiasts who need sustained relief during extended activities.

CBD Creams: Balanced Formulations for Everyday Use

With a more balanced oil-to-water ratio, CBD creams absorb more quickly than balms while still providing substantial moisture. They’re ideal for daily use on larger body areas or when you prefer a less greasy finish. There are a good selection on the market, but CBD creams that contain other analgesic ingredients such as Arnica and camphor are a great option, but be prepared to pay a bit more.

CBD Creams At A Glance

CBD Creams
Pros	Cons
Faster absorption than balms Balanced moisturizing properties Easy to apply over larger areas Less greasy feel than balms Good for daily use	Effects don’t last as long as balms (2-4 hours) May require more frequent reapplication Less water-resistant during activity May contain more preservatives Lower concentration of active ingredients

Editor’s Recommendation: CBD Creams

Best for: This is a versatile category for everyday users seeking balanced relief and skincare benefits. CBD creams are perfect for office workers, those with desk jobs, or anyone needing quick absorption without residue. They’re ideal for daytime use when you don’t want a greasy feeling on your skin or when treating larger body areas like the back, shoulders, or legs. Their balanced formulation makes them suitable for those with normal to dry skin who want both pain relief and moisturizing benefits. Look for a high strength CBD cream with at least 1000mg.

CBD Ointments: Maximum Potency for Problem Areas

Ointments typically contain the highest concentration of active ingredients with minimal added components. They’re designed for maximum therapeutic effect on specific problem areas rather than cosmetic elegance.

CBD Ointments Quick Read

CBD Ointments
Pros	Cons
Highest concentration of active ingredients Maximum therapeutic potential Excellent occlusive properties for skin conditions Very long-lasting effects (6-8 hours) Good for serious skin conditions	Very greasy/sticky texture Can stain clothing and bedding Not aesthetically pleasing for visible areas Difficult to wash off Limited cosmetic elegance

Editor’s Recommendation: CBD Ointments

Best for: Those with severe skin conditions or intense localized pain. CBD ointments deliver maximum therapeutic potential for conditions like psoriasis, severe eczema, and intense joint pain from arthritis. They’re ideal for overnight use when cosmetic elegance isn’t a concern, or for treating small areas that won’t come into contact with clothing. Healthcare professionals often recommend ointments for patients who haven’t responded to lighter formulations or who need intensive treatment periods.

CBD Lotions: Light Hydration for Full-Body Application

With the highest water content, lotions spread easily across large body areas. They’re perfect for all-over application but may require more frequent reapplication than thicker formulations.

CBD Lotions Quick Read

CBD Lotions
Pros	Cons
Quickest absorption of all formulations Lightest feel on skin Easiest to apply over full body Non-greasy finish Most cosmetically elegant	Shortest duration of effects (1-3 hours) Lowest concentration of active ingredients Requires most frequent reapplication Higher water content may require more preservatives Less effective for intense pain relief

Editor’s Recommendation: CBD Lotions

Best for: Those with sensitive skin, mild discomfort, or who prioritize cosmetic elegance. CBD lotions are perfect for all-over body application when treating general muscle fatigue or mild skin irritation. They’re ideal for facial application or use on visible body parts during the day when you need a product that absorbs completely without residue. Their light formulation makes them suitable for those with oily or combination skin who want CBD benefits without additional heaviness.

Myth Buster Icon

MYTH BUSTER

It is a misconception regarding the 0.2% THC limit being applied to CBD products in the UK; this actually refers to the cultivation of cannabis. The legal THC limit in the UK for CBD topicals and other products is governed by the Misuse of Drugs Regulations 2001, which specifies no more than 1mg of THC per ‘pack’.

Key Benefits of CBD Topicals for UK Users

CBD Balms for Pain Relief and Muscle Recovery

One of the most significant benefits of CBD topicals is their ability to provide targeted pain relief. A 2023 study published in the Journal of Cannabis Research found “significant improvement in self-reported pain levels” among elite athletes using topical CBD for lower body pain ⁴.

CBD topicals are particularly effective for:

Post-workout muscle recovery ⁵
Joint pain and stiffness ³
Back and neck tension ⁶
Arthritis-related discomfort ⁷
Sports injuries and inflammation ⁸

The anti-inflammatory properties of CBD help reduce swelling and discomfort, while the massage action of application improves blood circulation to affected areas, enhancing the healing process ⁹.

CBD Balms for Skin Health and Condition Management

CBD’s anti-inflammatory and antioxidant properties make it valuable for various skin concerns. Dr. Peter Lio, clinical assistant professor of dermatology at Northwestern University’s Feinberg School of Medicine, notes: “Topical CBD is a very promising treatment for eczema; in theory, it could decrease itch, pain, and inflammation. In the correct vehicle, it could also help heal the skin barrier.” ¹⁰

Research suggests CBD topicals may help with:

Eczema and dermatitis ¹¹
Psoriasis symptoms ¹²
Acne and blemish control ¹³
Dry, irritated skin ²
Skin redness and irritation ¹⁴

Being derived from hemp, CBD balms are rich in beneficial unsaturated fatty acids such as linoleic acid, γ-linolenic acid, and α-linolenic acid. These fatty acids improve skin structure by enhancing moisture retention and supporting the skin’s natural barrier function ¹⁵.

How to Choose High-Quality CBD Topicals in the UK

CBD Concentration and Potency

CBD balm comes in various strengths, measured in milligrams (mg) of CBD. For effective results, look for products with at least 10mg of CBD per 10ml of product. However, there can be such a thing as too much – when a product has excessive CBD, it may be difficult for the skin to absorb effectively.

The type of CBD matters too. In topicals, CBD isolate is often preferred for its purity and because it has had all plant elements removed, which helps prevent contamination in natural products that lack chemical preservatives.

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TOP TIP

Always verify CBD content claims by checking the brand’s lab reports. Reputable companies publish third-party Certificates of Analysis (COAs) on their website that verify not only CBD content but also confirm the absence of contaminants like pesticides, heavy metals, and excess THC.

Brand Reputation and Quality Indicators

When evaluating CBD brands in the UK, consider:

Brand identity and professionalism – is it well-developed and unique, or generic and rushed?
Industry presence – have they been featured in publications or won awards?
Longevity – established brands with loyal customers indicate consistent quality
Transparency – clear information about sourcing, manufacturing, and testing

Remember that the CBD industry faces marketing restrictions, so reputable brands may have less social media presence than businesses in other industries.

Independent Lab Testing

Lab Testing Icon

Quality CBD brands use independent, ISO-accredited laboratories to test their products. These tests verify:

Accurate CBD content
THC levels below the legal 1mg limit
Absence of contaminants like pesticides, heavy metals, and solvents
Microbial safety

Look for brands that make these lab reports easily accessible on their website or through QR codes on packaging. This transparency indicates a commitment to quality and consumer safety.

Ingredients and Ethical Sourcing

Ethically Sourced Ingredients

The quality of complementary ingredients significantly impacts the effectiveness of CBD topicals. Look for:

Natural, plant-based ingredients over synthetic ones
Supportive botanicals like arnica, menthol, or camphor for enhanced pain relief
Nourishing carrier oils such as coconut, olive, or jojoba
Skin-conditioning butters like shea or cocoa
Avoidance of parabens, SLS, artificial fragrances, and other potential irritants

Ethical brands also prioritize sustainable sourcing, fair trade practices, and environmentally friendly packaging. These considerations reflect a company’s values and commitment to quality throughout their supply chain.

Customer Reviews and Feedback

Customer reviews provide valuable insight into real-world product performance. When examining reviews:

Look for verified purchase badges or third-party verification
Consider the specificity of reviews – detailed accounts of how the product helped are more trustworthy
Check for consistency across multiple review platforms
Be wary of perfect 5-star ratings across the board, as authentic products typically have some variation

Genuine reviews from loyal customers who repeatedly purchase the same CBD balm are particularly valuable indicators of product effectiveness.

How to Properly Use CBD Topicals for Maximum Benefits

Application Techniques for CBD Balms

For best results when using CBD balms:

Prepare the area: Clean and dry the skin before application to remove oils, dirt, or previous product residue.
Warm the product: For solid balms, gently rub the surface in a circular motion or scoop a small amount and warm between your fingers until it softens.
Apply generously: Use enough product to cover the affected area completely.
Massage thoroughly: Work the balm into the skin using firm, circular motions to enhance absorption and stimulate blood flow.
Allow absorption time: Give the product 5-10 minutes to absorb before covering with clothing.
Wash hands: Clean your hands after application to avoid transferring the product to sensitive areas like eyes.

For consistency, apply CBD balms 2-3 times daily for chronic conditions, or as needed for occasional discomfort.

What to Expect After Application

CBD balms take longer to absorb than creams due to their higher oil content. Most users report feeling effects within 30-60 minutes, with benefits lasting several hours. Don’t expect instant relief – the effects develop gradually as the product is absorbed.

Individual responses vary based on factors including:

Personal body chemistry
Severity of the condition being treated
Product concentration and formulation
Application technique

It’s recommended to use CBD topicals consistently for at least one week before evaluating their effectiveness for your specific needs.

Safety Considerations for CBD Topicals

While CBD topicals are generally well-tolerated, follow these precautions for safe use:

Patch test first: Apply a small amount to your inner wrist and wait 24 hours to check for any adverse reactions.
Check ingredients: Review the complete ingredient list for any known allergens or sensitizers.
Avoid broken skin: Do not apply to cuts, open wounds, or severely damaged skin barriers.
Consult healthcare providers: Speak with your doctor before use if you have skin conditions, are pregnant or breastfeeding, or take medications that might interact with cannabinoids.
Monitor for reactions: Discontinue use if you experience irritation, redness, or discomfort.
Legal compliance: Ensure your CBD products contain no more than 1mg of THC per pack, the legal limit in the UK.

Possible side effects, though rare, may include localized skin irritation, dryness, or allergic reactions to carrier oils and essential oils rather than the CBD itself.

The Legal Status of CBD Topicals in the UK

CBD topicals are legal in the UK provided they:

Contain no more than 1mg of THC per finished product
Are derived from approved industrial hemp varieties
Make no medicinal claims without appropriate licensing
Comply with cosmetic product regulations for safety and labeling

The UK’s regulatory landscape for CBD continues to evolve, with the Food Standards Agency (FSA) playing a key role in establishing guidelines for safety and quality.

Conclusion: Finding the Right CBD Topical for Your Needs

CBD topicals offer a targeted approach to pain relief, skin care, and overall wellness without entering the bloodstream. Their localized effects make them an excellent option for those seeking natural solutions for specific concerns.

When choosing CBD topicals in the UK market, prioritize brands that demonstrate transparency through third-party testing, clear ingredient lists, and ethical sourcing practices. Consider both the CBD concentration and the supporting ingredients to find formulations best suited to your particular needs.

The World Health Organisation acknowledges CBD’s potential benefits, noting “it is considered to have many health benefits and is used to treat many health difficulties, including stress, sleep difficulties, anxiety, other mental health difficulties, and chronic pain.” ¹⁶

As research continues to validate traditional uses and uncover new applications, CBD topicals represent an accessible entry point into cannabinoid-based wellness for many UK consumers.

The London Dispensary offers a range of premium CBD balms formulated with natural, ethically-sourced ingredients and verified CBD content. Explore our collection of soothing, nourishing, and protective CBD balms – all created in the UK to exacting quality standards.

FAQ: CBD Topicals in the UK

Are CBD topicals legal in the UK?

Yes, CBD topicals are legal in the UK provided they contain no more than 1mg of THC per finished product and are made from approved industrial hemp varieties. They must also comply with cosmetic product regulations.

Will CBD balms make me fail a drug test?

CBD topicals are unlikely to cause failed drug tests as they don’t enter the bloodstream in significant amounts. However, if you’re subject to zero-tolerance testing, exercise caution and consult with testing authorities.

How long do CBD topicals take to work?

Most users report feeling effects from CBD topicals within 30-60 minutes of application. Balms may take slightly longer to begin working than creams or lotions but often provide longer-lasting relief.

Can I use CBD topicals with other medications?

CBD topicals generally pose minimal risk of interaction with medications since they work locally. However, consult your healthcare provider before use if you take prescription medications, particularly if you have serious skin conditions.

How should I store my CBD balm?

Store CBD balms in a cool, dry place away from direct sunlight. Some formulations may soften in warm conditions but can be refrigerated briefly to restore consistency. Always keep containers tightly closed when not in use.

Top Tip Icon

TOP TIP

When shopping for CBD topicals online, look for CBD brands that have won industry awards and been featured in reputable publications. These recognitions often indicate a commitment to quality and effectiveness that’s been validated by experts in the wellness industry.

References

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Tóth, K. F., Ádám, D., Bíró, T., & Oláh, A. (2019). Cannabinoid Signaling in the Skin: Therapeutic Potential of the "C(ut)annabinoid" System. Molecules, 24(5), 918. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6429381/
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About The Author

Jack Oscar Brown

The founder of The London Dispensary and a qualified nutritionist and personal trainer. With over 18 years of experience with natural remedies — including CBD, adaptogens, and nootropics — Jack remains hands-on across all areas of the brand, with all product development done in-house. His work blends science, tradition, and sensory impact to support mental health, chronic pain, and overall wellbeing. He also runs a mental wellness non-profit and contributes to leading medical and health blogs.

DISCLAIMER: The content provided is for general informational and educational purposes only. It does not replace personalised professional advice, which should be obtained from a qualified expert after consultation. While the information is accurate to the best of our knowledge and fact-checked at the time of publication, it should not be considered medical or legal advice. Sources are linked where relevant. The content does not intend to treat, diagnose, cure, or prevent any disease. Always seek professional medical advice before introducing changes to your diet or lifestyle, especially if you have health conditions, are on medication, pregnant, breastfeeding, or trying to conceive. Full Disclaimer.